Hi, I’m Lindsey!

As a copywriter, marketer, and strategist,

I’m passionate about helping brands communicate their stories and meaningfully connect with audiences. My tool kit includes brand voice, messaging, brand positioning, writing guidelines, campaign ideation, taglines, naming, content strategy, and marketing strategy.

So far in my career, I’ve been fortunate to work with some incredible clients, including Salesforce, HubSpot, Xylem, Trane Technologies, Luminis Health, Marathon Health, UnitedHealthcare, UC Health, Cook Children’s Hospital, Synchrony Financial, Colorado Avalanche, Quest Diagnostics, Johnson & Johnson, Microsoft, and FedEx.

As a good ol’ human being,

I love connecting, inspiring, and collaborating—whether I’m leading a community bike ride, hosting a marketing learning session for my team, or mentoring a college student as a volunteer mock interviewer.

Prior to my branding and marketing life, I spent many moons leading participants on backcountry, hiking, and cycling trips—most recently at Backroads Travel, the industry’s largest luxury tour operator. I’m passionate about outdoor accessibility and love supporting folks from all backgrounds in experiencing the outdoors.

As a student,

I wrote my senior thesis on the language of consumption in Jane Austen’s Emma and Mansfield Park. (Nerd alert 🤓) I went on to earn my Bachelor of Arts in English Literature from Colorado College, where I led trips through the school’s outdoor recreation center, co-chaired a confidential peer-to-peer resource group for students seeking Title IX-related support, and became really obsessed with the history of tuberculosis.

As I write this,

I’m located in Chicago with my supermutt, Goose. I’m a big fan of love em dashes, the yeehaw emoji 🤠, social science podcasts, and swimming in all bodies of water.